Strategy · Software · Games
I build the strategy,
then I build the thing.
Mew is Justin Pincar — business strategy and management consulting, software development, and game development. The person who helps you decide what to do is the person who ships it.
What I do
Three practices, one person.
Most companies hire a strategy firm, a dev shop, and a studio, then spend the year translating between them. I do all three, so the plan and the product never drift apart.
01
Strategy & Management
Positioning, operating model, and the unglamorous work of making a business actually run.
- Market positioning and growth strategy
- Operating model, org design, and process
- Go-to-market planning and pricing
- Fundraising narrative and board materials
- Fractional and interim leadership
02
Software Development
Product engineering from the first commit to production — including the code you inherited.
- Web and mobile applications
- APIs, backends, and data platforms
- AI and LLM product development
- Cloud infrastructure and DevOps
- Technical due diligence and codebase rescue
03
Game Development
Original titles and production support, from first prototype to live service.
- Concept, design, and prototyping
- Full production for mobile, PC, and web
- Systems, economy, and live-ops design
- Engineering support for shipped titles
- Art direction and technical art
How I work
Senior judgment, short loops, real ownership.
You get me
The person you talk to is the person doing the work. No account layer, no pitch team, nobody swapped in after you sign.
Decisions before deliverables
I start from the decision you are actually trying to make. The deck, the spec, and the sprint plan follow from it — not the other way around.
Weeks, not quarters
Something real in front of real users early, then iterate. Long discovery phases mostly produce confident wrong answers.
I own the outcome
I stay through launch and past it. If what I built is not working, that is my problem too.
Justin Pincar
Ways to work together
Pick the shape that fits.
Every engagement starts with a conversation about what you are actually trying to accomplish. The structure follows from that, not from a rate card.
Advisory retainer
Ongoing access to senior strategic and technical judgment. For founders and leadership teams who want a sounding board that also has hands.
Project build
A defined scope, a fixed timeline, and a shipped product at the end of it — web, mobile, data, AI, or a game.
Embedded
I join your existing team as an engineer or a lead for a stretch, and hand back everything I build.
Fractional leadership
Interim CTO, head of product, or studio lead while you run the search for the permanent one.
Get in touch
Tell me what you are trying to build.
A short note is enough to start. I read everything that comes in and usually reply within a business day.
